After kicking off Black History Month honoring
Carol H. Williams, the advertising goddess behind one of the most successful
deodorant taglines in history, Auto Trends with JeffCars.com continues
its celebration over the next two Saturdays, talking to Randi Payton.
Payton, who has been one of the leading automotive media advocates to help drive diversity in the automotive arena, launched the first and only Black-centric car magazine, African American On Wheels. After successfully launching his first car magazine in the mid-nineties, it didn’t take long before the multicultural media maven expanded his publishing portfolio to focus on both the Latino and the Asian communities.
