Payton, who has been one of the leading automotive media advocates to help drive diversity in the automotive arena, launched the first and only Black-centric car magazine, African American On Wheels. After successfully launching his first car magazine in the mid-nineties, it didn’t take long before the multicultural media maven expanded his publishing portfolio to focus on both the Latino and the Asian communities.
Furthermore, not resting on his laurels, Payton birthed the first awards gala, too, recognizing diversity in the automotive field. The Oscar-like, star-studded event, which ran for 19 years, was tied into the Detroit-based North American International Automotive Show. During the gala’s run, the Detroit show was the premier automotive car event in the country.
Tune in over the next two weekends, as Payton
tells all, talking about the highs and lows he encountered professionally,
while pushing for diversity in the automotive arena, with his trio of magazines
and awards show.
To Tune In To Part One with
the Black-Centric Car Magazine Founder
To hear the conversation, tune
in to Auto Trends with JeffCars.com, on Saturday, February 20 thru Thursday, February 24.
The program will air on SiriusXM 141 and on several FM radio outlets. To get an
updated schedule, visit Jeffcars.com or tune in here.
To Tune In To Part Two with
the Black-Centric Car Magazine Founder
To hear the conversation, tune
in to Auto Trends
with JeffCars.com, on Saturday, February 27 thru Thursday, March 4. The
program will air on SiriusXM 141 and on several FM radio outlets. To get an
updated schedule, visit Jeffcars.com or tune in here.
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