Timing couldn't be worse for automakers to launch a new SUV or truck in the U. S. With gas prices hovering just over $4 a gallon nationally, the housing market sinking and inflated food prices, who could have planned this perfect storm? This isn't what Kia executives envisioned several years ago, when they were planning for their first 7-passenger SUV. Like an unplanned pregnancy or "Tax Day" on April 15, there was no way for Kia executives to scrap this product now. It was coming whether they wanted it or not. Kia, known for its thrifty economy cars, is looking to boost its image, introducing its most expensive vehicle to date. Just as GM, Ford and Chrysler are looking to offer products similar to Kia's fuel-efficient line up, this Asian automaker is adding its first 8-cylinder SUV, the Borrego.
The all-new Borrego, which sounds similar to Dodge's Durrango, is expected to start out of the gate at around $27,000, climbing to $40,000, when fully-equipped. Kia executives are touting the Borrego as a luxury SUV. And, Kia is pitching the Borrego as being one of the most fuel-efficient 8-cylinder 4x2 SUVs in its class, achieving a combined EPA rating of 18 miles per gallon with a 6-cylinder or 8-cylinder engine. Opting for a 4x4 with the gutsier 8-cylinder engine will earn you less than 1 mile per gallon, when compared to the 6-cylinder. So, a 6-cylinder Borrego, producing 276 horsepower costs $26,996, whereas an 8-cylinder Borrego, producing 337 horsepower will cost you $31, 745. If you don't mind paying several thousand dollars more for the extra horses and towing power, you'll still achieve roughly the same gas mileage.
Although this isn't a standout vehicle, as far as design, the Borrego looks like a dressed-up, slightly oversized Nissan Xterra. Being that Nissan is a well-respected automaker, that's not bad company to keep. As you know, Kia is related to its sister brand - Hyundai. Like with Hyundai, Kia's quality has improved immensely. Unlike Kia's luxury tag line for the Borrego, this vehicle has a truck-like ride comparable to most SUVs and trucks with a body on frame design. However, the overall fit and finish is on par with many of its Asian competitors.
Furthermore, Kia offers a 10 year/100,000 mile powertrain warranty - one of the best warranties in the industry. The Borrego is also making every attempt to be competitive, offering a number of Kia firsts in this vehicle - Bluetooth technology, an in-dash voice activated navigational system, chrome wheels, push-button start keyless system, rear back up camera and a wide-screen rear seat entertainment system. If you're not ready for a crossover or minivan, or if you're looking to scale down from a large SUV, this could be the vehicle for you. Although incentives aren't being offered yet, expect for Kia to remain competitive in this segment, too. Kia dealers are known for pricing their vehicles below the competition. To check out more car reviews, click here.
1 comment:
I think you're right on the money with this. It's a pretty bad time for automakers to be releasing full-sized SUV's. Even with comperable mileage and amenities, it seems as though consumers are walking away from SUV's in general. Either way, it should be interesting to see how it sells; although I have a feeling Kia may be disappointed.
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