'Auto Trends' First State Of The Minority Car Dealer: Trump's 25% Tariffs, DEI, EVs And More (Two Shows)

Ethnic minority new cars dealers own 1,574 of today's 16,957 dealerships in the United States, according to the latest stats provided by National Automobile Dealer Association (NADA) and the National Association of Minority Automobile Dealers (NAMAD). Thus, this number equates to 9 percent of today's new car dealerships being owned by ethnic minority dealers. 

Ironically, ethnic minority consumers drive 33 percent of today's new car sales, according to S&P Global Mobility's Marc Bland, a specialist in multicultural car sales. Out of the approximately 16 million new vehicles sold in the United States in 2024 through new car dealers, ethnic minority car buyers accounted for 5.3 million of those new vehicle sales.

SiriusXM's 'Auto Trends' Black History Spotlight: Designer Chris Benjamin Resurrects A Car Brand Birthed 65 Years Ago

Chief Design Officer Chris Benjamin is posing with one of the vehicles his team created. (Photo Credit: Scout Motors)

Chris Benjamin, a native New Yorker, has joined an exclusive club, becoming one of a handful of Black automotive designers in the world to head a design studio.

Like the elite club of the four Black quarterbacks who have led their teams to the finish line in the Super Bowl, Benjamin finds himself in a car club just as exclusive as the Black NFL winning Super Bowl quarterbacks.

Mixing Up Black History Month With The Super Bowl

A few auto ads will be highlighted later on this evening during the game! Here's one featuring the voice of the iconic Muhammad Ali and paraplegic Amy Purdy, with the revamped Toyota Camry.The bold front end of the new Camry is due to work of design engineer Rob McConnell, a young, super smart brother, who is responsible for turning design concepts into road ready vehicles we can drive.