Acura's portfolio of vehicles (Photo Credit: JeffCars.com)
Jonathon Rivers joins Auto Trends with JeffCars.com, a syndicated multicultural automotive program, giving us a behind the scenes look at how the Acura brand had to find its way again, determining if it's a luxury brand or something else. Rivers, who is bilingual, gives us an inside peek as to the process the Japanese brand makes in terms of pricing, competitive research and the like when the company executives determine what vehicles are included in Acura's portfolio.
