In 1985, Advertising Age, one of the industry trade magazines, declared that
a new importer plans to recapture the low-price, but lovable, marketing image of the Volkswagen Beetle this summer when it starts marketing a Yugoslavian-built auto.
The Yugo, announced as a $3,995 basics small car, must be marketed as a fun vehicle with good value because too many low-end competitors will soon crop up for price advertising alone to work, said John Slaven, senior vice president of marketing
for Yugo America.
for Yugo America.
1 comment:
Great throwback. Yugos were fun cars to drive. It's amazing how cheap the car was back in 85. Crazy thing is I just towed 87 about 4 months ago.
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