Feeling Duped? Nissan USA Offers to Buy Back 4,000 Small Crossovers

Unlike the government having to force the hands of many automakers to recall vehicles for safety concerns, one automaker has decided to step-up to the plate without the intervention of a government agency or a lawyer. Nissan is doing the unthinkable to keep customers happy. In a rare move, Nissan has found itself in a precarious situation. With the focal point of the auto industry these days being on maximizing fuel economy and tank size, Nissan recently realized a major mistake in some of its marketing materials, according to Automotive News.

Materials for some all-wheel drive (AWD) Juke models, the newest crossover to join the brand's line up, mistakenly said the crossover's fuel tank contains 13.2 gallons, the same as the front-wheel drive version. However, the AWD version actually only holds 11.8 gallons. So that the 4,000 consumers who purchased the Juke don't feel like they were duped, the company had agreed to right this wrong.

To rectify this matter, Nissan is offering to buy back the vehicle (less any depreciation expenses) of those affected who were expecting better gas mileage or offer $400 in cash compensation for those who prefer to hold on their ride. Now for those consumers who opt to take the cash compensation and then later decide that they want to opt to have the vehicle repurchased --Nissan will ante-up and repurchase the vehicle less the $400 cash compensation.

Nissan has sent affected owners letters to point out the printing mistake, including a check for $400 and an apology.