Tuesday, February 8, 2011

Can This Super Bowl Ad Revive Detroit and Chrysler?



Detroit, the city once known for great music and manufacturing big cars, has never really rebounded from "the white flight," which occurred after the turbulent sixties - driving whites to the surburbs. Since that time the city has had it share of combat stories, but in reality the city has never really gotten its swagger back.

Over the years Detroit has had a difficult road to travel, dealing with a high crime rate, a failing public education system, an extremely high unemployment rate, an embattled ex-mayor who is entangled in a real-life soap opera and reviving an auto industry that was on the brink of collapse, before the government intervene -- coughing-up billions of dollars of tax papers money to keep the industry afloat.

However, once again, Detroit is showing its promise and using Fiat's latest investment, the Chrysler Group, to revive the ailing city just as GM did for the America's economy, after the horrific event of 9-1-1, which literally crippled the economy. So with that said, do you think Chrysler's latest ad, featuring hometown rapper Eminem, will help to put both Chrysler and Detroit back on track?

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