Wednesday, June 18, 2008

Background Info About Jeff And JeffCars.com

Jeff Fortson is the host and the executive producer of his own radio show, Auto Trends with JeffCars.com. The weekly program includes one-on-one conversations with many of the industry's pioneers and influencers. It's also the only syndicated multicultural automotive program on the airwaves in North America. The high-energy car show, which goes well beyond just talking about horsepower, airs on SiriusXM and in several FM radio markets. 

Fortson, who is a student of the business, also serves as the editor of JeffCars.com, an educational car-buying website with a new-car pricing guide and configurator. Fortson, who has over 30 plus years of both automotive corporate and automotive retail experience, has penned several extensive car-buying guides for Black Enterprise, Ebony and Essence, three of the premier magazines in the black community. He's the only auto writer who has contributed to all three magazines.

In fact, in April 2009, Essence recognized him as a “The Top Guru for Sound Car-Buying Advice.” His contributions and articles have also appeared in The Washington Post, Jet, Bet.comBlackAmericaWeb.com and AOL.com. Fortson was also tapped in 2009 by AOL's BlackVoices.com to author a new blog, bvAuto. Added to that, he has appeared on such programs as CNN and NPR, serving in the role of an automotive analyst. 

Furthermore, Fortson uses his copyrighted car-buying clinic, which is housed with the Library Congress, to help women and minorities steer clear of predatory auto lending practices. The seminar was developed after several auto lending institutions and banks were sued for allegedly preying on black consumers, charging this group higher interest rates, when compared to other groups with similar profiles.

Lastly, since leaving corporate, the car enthusiast has partnered with several organizations in the auto industry, including automakers, to create minority outreach educational school programs centered around STEAM (Science, Technology, Engineering, Arts and Math) and financial literacy.


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