|Sidney Barron and Hank Aaron (Photo Credit: SB)|
As Auto Trends with JeffCars.com continues our Black History Month themed shows, focusing on the intersection of race and sports, we are honored to share the story of how Hammerin’ Henry Louis Aaron became BMW’s first black dealer.
On April 8, 1974, Henry Aaron broke Babe Ruth’s record, hitting the career-winning 715 homerun. Like our previous radio guest from the sports world, racing pioneer Willy T. Ribbs, the baseball legend faced opposition and death threats too – primarily due to the color of his skin, as he was breaking Ruth’s record and cementing his place in history. Ironically, almost a quarter of a century later, after proving himself, as both a world class athlete and as a successful businessman, Aaron was about to embark upon a brand new venture, becoming a first time new car dealer.