Wednesday, April 11, 2018

Singer Ne-Yo Teams Up With The Lincoln Motor Company

The Lincoln Motor Company has launched the next chapter in its Lincoln First Listen music series featuring singer, songwriter and multiple GRAMMY® award winner NE-YO. This sixth installment features the Revel sound system in the luxurious setting of the all-new 2018 Lincoln Navigator as NE-YO discusses the inspiration for his new song “Good Man.”

Friday, April 6, 2018

Aaron Walton, Co-Founder Of The Black-Owned Ad Agency Who Engineered The Deal Between Lexus And Marvel's Black Panther, Talks To ‘Auto Trends’

Aaron Walton, who is one of the partners of Walton Isaacson, leads one of the most forward-thinking ad shops in the industry. In fact, Walton’s agency was responsible for engineering the deal between the luxury automaker Lexus and this year’s international hit movie, Black Panther.

Certified as a minority-owned ad agency, Walton Isaacson is the number one black-owned agency in the world, racking up a whopping $70 million in ad revenue, according to Black Enterprise magazine latest stats.

Walton is quick to point out that while his agency specializes in diversity targeting the Black, Hispanic and GLBTQ communities, half of their business is aimed toward the general market. Even with that being the case diversity fuels everything that his ad agency touches.

Tuesday, April 3, 2018

New York Int'l Auto Show Debuts:Genesis Essentia Concept And Cadillac XT4

Genesis halo concept vehicle, the Essentia, is a high performance, all-electric vehicle.

Notice the Genesis Quad Lights and the Crest Grille, which was first introduced on the GV80 Concept, a large SUV/crossover.

Caddy's answer to Audi's Q3, the XT4, which arrives this fall.

Friday, March 30, 2018

The Only Woman To Lead A Mainstream Automotive Magazine Talks To 'Auto Trends' On Friday, March 30

Photo Credit: Twitter Jean Jennings

As we wrap up the month, featuring pioneering women in the automotive industry, Jean Jennings, who once served as the editor-in-chief and president of Automobile Magazine and as an automotive correspondent for ABC's Good Morning America, shares her journey in this male dominated industry. In fact, Jennings has been the only woman to serve in a senior level role for an auto enthusiasts magazine. As a footnote, there is a young lady who holds a senior level position for one of the automotive car-buying websites.

Jennings, who once considered herself to be the black sheep in a family of brothers, takes our listeners on a fascinating and somewhat comical journey on how she went from being a college drop out at an early age to a taxi cab driver to landing positions at two key automotive magazines to how a restructuring left her and other women from Automotive Magazine without jobs. She also talks about the influential men who led her to go into overdrive in order to exceed their expectations.

Thursday, March 29, 2018

New York Int'l Auto Show Debuts: VW's Concept Truck

VW is toying around with the adding a midsize truck. As of now, VW is referring to concept as the Tanoak.

The concept truck is based on an extended wheelbase Atlas.

A removable cargo rail over the bed is the newest innovative feature that could be making its way to the midsize truck segment. The last time VW offered a pickup was with the Rabbit in the 80s.

New York Int'l Auto Show: Lincoln Aviator

The Aviator name returns, after being tabled in 2005. The vehicle goes on sale in 2019.

The stylish three-passenger row Aviator shares a platform with the Ford Explorer.

The Lincoln Aviator will be available as a plug-in hybrid. 

New York Int'l Auto Show: Nissan Altima

The 2019 Altima now wears the face of the brand. The vehicle will now be able to detect stationary objects, when backing up.

The Altima joins the Subaru Legacy, becoming the only two cars in the midsize segment to offer all-wheel drive.
The Altima follows the Mazda6, offering a standalone infotainment screen.  The vehicle goes on sale this fall.  And like the all-electric LEAF, the Altima will be a self-driving tool ProPilot Assist.

New York Int'l Auto Show: Kia K900

The 2019 Kia K900 shares a platform with Genesis flagship vehicle the G90.

The interior layout is somewhat different than the Genesis. The gauges reflect the authenticity of the brand as well as the  standalone infotainment display screen.

The second generation K900 is slated to go on sale during the fourth quarter of 2019. And the same 3.3-liter engine, which produces 365-horsepower, in the sporty Stinger will be available in the brand's flagship.