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with JeffCars.com goes one-on-one with the woman who was responsible for one
of most successful deodorant ad campaigns from the seventies that still
resonates today. Arguably some would claim its one of the most famous advertising
taglines of all time. It ranks in the same league, as Nike’s "Just do it” or Wendy's "Where's the beef?" taglines.
As those in the advertising world realizes, a great tagline can drive culture. It can cause one to dream. It can motivate one to move mountains. It can even lead one to be a part of change, joining a movement. Williams’ creative gifts has led her to embody the aforementioned attributes, with every campaign she touches.