Showing posts with label diversity marketing. Show all posts
Showing posts with label diversity marketing. Show all posts

Saturday, October 31, 2020

'Auto Trends' Talks Sales Trends with IHS' Minority Auto Analyst Marc Bland


Are automakers ads, marketing, etc. reflective of today's multicultural car buyers and their spending power? Find out this year's car-buying trends and more, as IHS's analyst Marc Bland joins us to recap this year's sales.

To hear the show on one of our FM affiliates this weekend, click here.

Friday, October 21, 2016

Commentary: One Automaker Courted The LBGT Community, Before It Became The New Black


Before it became acceptable, one automaker discreetly courted the Lesbian community. According to marketing gurus, this literally help the ailing automaker carve out a niche. Ironically, a few decades later, when the

SiriusXM's 'Auto Trends' Talks To Mobility Global's Marc Bland About How Minority Groups Drive Today's New Car Sales

Marc Bland Mobility Global's Marc Bland, who is the vice president of new business development and growth audiences, talks to 'Auto ...