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| This is a recent Honda ad featuring African Americans. |
According to this article posted on Target Market News, black ad agencies survived the latest reshuffle of lucrative automotive accounts. Automotive accounts can make or break an ad agency, especially a minority-owned ad agency. Minority ad agencies usually provide ads and grass-roots events, targeting specific groups that usually are ignored by mainstream agencies. Moreover, they support minority-owned newspapers and minority-owned vendors also, helping to promote their brand or product. So, money is circulated in the minority community through a number of means. This also piggyback to the recently released first ever Automotive Diversity Survey.
Here's the reprint from Target Market News:
As the automotive industry drives beyond the final days of the economy's financial difficulties, attention has turned to re-vitalizing marketing strategies. So far, African-American advertising agencies have been given a vote of confidence to continue with their creative assignments as two of the industry's leaders reshuffle their accounts.
