Cadillac Escalade: 53% $84,425
Segment Average: 52% $90,250
Cadillac's Brand Average: 46% $58,725
Analysis: The Escalade is expected to retain 53% of the MSRP over a 3-year period. The Escalade has a higher residual than other SUV in the segment and the entire Cadillac brand. In 3 years, the Cadillac Escalade is expected to be worth $44,745.25 on the used car market based on the MSRP of $84,425.
Mercedes-Benz S-Class Coupe: 39% $184,500
Segment Average: 49% $115,525
M-B's Brand Average: 48% $78,350
Analysis: The S-Class Coupe has a lower 3-year residual value than other vehicles in its segment. In fact, this luxury coupe is worth 10 percent points than other M-B vehicles. In 3 years, the S-Class Coupe is expected to be worth $71,955 on the used car market based on a MSRP of $184,500.
Ford F-150: 54% $41,375
Segment Average: 48% $46,025
Ford's Brand Average: 46% $46,225


.jpg)







