In its inaugural year incorporating franchise dealership repair visits with the Voice of the Customer (VOC) data to create a more expansive metric for problems per 100 vehicles (PP100), the J.D. Power 2024 U.S. Initial Quality StudySM (IQS), released today, the industry average is 195 PP100. Mass market brands, with a combined average of 181 PP100, outperform the industry average. Meanwhile, premium brands—often including more complicated systems and thus more reliance on connectivity—average 232 PP100. A lower score reflects higher vehicle quality.
