Editor's Commentary: When Will The Free Ride End For Tesla?

 

 

Several weeks ago when we reached out to Tesla for an interview to talk about their future in the automotive indsutry, the communication team sent us a standardized reply stating they were unavailable for interviews. However, a week later we noticed that the CEO of Tesla, Elon Musk, was making his round, appearing on a new nightly show. Yes, we realize the marketing strategy is get as much major exposure as possible, ignoring the smaller outlets. Furthermore, the company, as far as we can tell, isn't spending a dime on advertising.