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| Hyundai's new 8-cylinder Lexus-fighter, the Equus, goes on sale in December. Out of the gate pricing for the all-new upscale Hyundai starts at $58,000. |
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| Lexus' top of the line 2011 LS 460 starts out at $65,380, approximately $7,300 more than the Hyundai Equus. Will this price spread allow Hyundai's copycat to steal sales from the Lexus? |
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| Every Equus comes standard with “At Your Service,” Hyundai's revolutionary approach to the luxury ownership experience that provides complimentary valet service and covers all maintenance needs for 5 years or 60,000 miles. With “At Your Service,” Hyundai Equus owners enjoy no-charge maintenance, including complimentary oil and filter changes, brake pads and rotors, wiper blades, and battery. Valet pickup and drop-off is provided for all warranty, maintenance and service repairs, and a Genesis or Equus replacement vehicle is provided while the owner’s car is at the dealership. |
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| While the Lexus only offers free maintenance for the first-year of ownership, a loaner vehicle is available during the vehicle's warranty period of 4 years or 50,000 miles. The Lexus distinguishes itself from the Equus, offering lane changing technology, a park assist system and radar-controlled cruise control. Unlike the Equus, the Lexus is also available in a long wheel base model and hybrid model. A long-wheel base Equus is available outside of the U. S. |
