Michael Burton, Buick's Global Interior Designer, (l) and Dan Hubert, Buick's Global Exterior Designer (r), with 2013 Buick Enclave and 2013 Buick Verano.
Buick’s Highlights:
Just a few
years ago, when GM had to decide which brands to ax and which ones to keep
afloat, many Americans believed the Buick brand should have been cut, while
holding onto the Pontiac brand. Thank God the folks at GM ignored their
critics. Buick has been a hit abroad, more specifically in China and GM knew the same thing cold happen here again with the right products. Seeing that Buick sales has been faltering in America since hitting
its peak in the early eighties, the Lexus-like Buick Enclave helped to revive
the brand in 2007.
Buick Enclave History:
The Buick
Enclave was a hit with the once stodgy brand immediately upon hitting the market in 2007.
The seven-passenger luxury crossover was playing in the same league as the
Lexus RX, except in this case the Enclave included third-row seating. Sales of
the Enclave have almost doubled, since hitting the market in 2007. In fact,
last year, the Enclave finished strong with close to 59,000 sales. This is due
mainly to four factors: styling, reliability, pricing and the luxury content.
