2025 Lincoln Navigator Black Label: Is It A Mobile Spa Riding On 24s?

Highlight: A long wheelbase version of the new Navigator is available.

Test Vehicle’s MSRP: $129,690 (Base -Trim): $102,190

Seating Capacity: 7 or 8 passenger seating

Standard Safety Features: air bags; ABS; 360-degree camera; an electronic blind spot system; a lane keeping assist system and road edge detection; post collision braking; auto high beams; a tire pressure monitoring system; trailer tow reverse guidance; a brake hold feature; hill start assist; hill descent control; and 18-inch spare tire

Standard Equipment (Test Model): 22-inch wheels; 4x4; a 10-speed automatic transmission; 7-passenger seating; captain front and second row seats; first and second row center consoles with storage; power operated front and second-row seating; heated and ventilated front and second row seats; dual audio control for front and second row seating; heated front and second row headrests; a power operated tilt/telescopic steering wheel; a heated steering wheel; leather seating throughout the cabin;  power reclining seating throughout the cabin; co-pilot steering system; hands-free driving; all-new atmospheric theme; piano key-like wireless shifter; a tri-zone automatic climate control system; automatic refresh; 48-inch combined driver’s cluster and infotainment system; genuine wood trim in center and panels; digital access to vehicle using smartphone; a wireless first row charging pad; under floor storage;  power folding split rear bench seating; power operated open/close split tailgate; panoramic power roof with sunshade; a remote start engine available; and an adaptive suspension system

Options: Copper Metallic paint; a Black painted roof; and a special edition package: 24-inch Black wheels; all-season tires; Black beltline molding; front bumper fascia; and a Black grille

Other Trim Levels:

Reserve Jet Package

Short wheelbase and long wheelbase models are available

Standard Audio On Test Vehicle: a 12-speaker Bose with AM/FM/SiriusXM  

Android/Apple CarPlay: Yes

Bluetooth Connectivity: Standard

USB Connectivity: Standard

Bumper-to-Bumper Warranty: 4 years or 50,000 miles

Powertrain Warranty: 6 years or 70,000 miles

Horsepower: 3.5-liter, twin-turbo 6-cylinder /440-hp

Fuel Type: Unleaded

Standard Fuel Mileage: 15-city/22-hwy (test model)

Towing: 8,700 lbs

What’s New: The fifth generation Lincoln Navigator is all-new for the 2025 model year. 

Why:

A powerful 6-cylinder engine which outmatches most 8-cylinder engines in terms of horsepower and fuel-efficiency

4x4

No premium fuel required

24-inch wheels available

Seats up to 8 occupants comfortably

Hands-free highway driving with a lane changing feature

High content of safety driving aids

A panoramic roof

A two-tone roof option available

A variety of relaxation features (massaging seats, audio podcasts, and interior mood lighting)

360-camera is great for reverse parking

A short wheel base and a long wheel base trim model is available

Easy access from second to third row

Power folding third row seats created more cargo space

Second-row reclining seats

Heated/ventilated/massaging front and second row seats

Towing exceeds 8,700 pounds

Wireless charging for smartphone

Power folding side steps

Lots of storage throughout the cabin

Offers more horsepower than the Cadillac Escalade with the 6-cylinder

And more towing than both the Cadillac Escalade and Infiniti QX80 which are both body on frame vehicles

A split lockable tailgate

Black Label exclusive: Pick up and delivery of vehicle for all service and maintenance needs

Rear dual cargo area management system

A mobile in-car spa with massaging seats, mood settings and a soft calming voice

But:

New grille design isn’t as luxurious looking as the previous generation chrome dripping grille

No heads up display (HUD) available

Windshield glare in bright sunlight

A Youtube tutorial was required to control the power operated tilt/telescopic steering wheel

Pricey, in fact starting price is more than a comparable 4x4 Cadillac Escalade

Rear cargo area is extremely limited when third-row is in use

Second row with captain chairs should contain a wireless charging pad

No 4x2 available

Is a 48-inch instrument panel really necessary???

No electrification like the Cadillac Escalade

No power or manual operated second-row side sunshades

Verdict: The fifth generation Lincoln Navigator, the brand’s flagship vehicle wears an all-new design for the 2025 model year. And, with this year’s new design comes a higher price tag, too. In fact, the new Navigator has a higher starting price than the segment sales leader, the Cadillac Escalade.

This is the first time that buyers in this segment seeking a Navigator will have to spend over six figures to secure one. Unless there are discounts being offered, this year’s MSRP with the tariff-induced designation charges pushes the base price over $102,000.

While the luxurious SUV has been completely overhauled, the folks from Lincoln have literally turned the new Navigator into a mobile spa riding on stylish 24-inch wheels. From the reclining massaging front seats to the mood-setting visuals, digital aromas and calming sounds displayed on an almost cinema-like door-to-door 48-inch digital instrument/infotainment cluster, everything about this experience echoes relaxation and rejuvenation.  

Outside of the humongous rear-wheel drive vehicle being able to convert to a spa while parked, it’s also a people mover, too. The Navigator, which is available in two wheelbases and a variety of trims, is also designed for the buyer to negotiate business deals during the day, take in a night of live jazz on the town or a family cross-country road trip while traveling in style.

With its airplane like heated and ventilated massaging front and second-row bucket seats, the folks at Lincoln literally left no stone unturned with the redesign. From the hands-free highway steering system to the power operated panoramic sunroof to the ability to watch in-car Youtube videos to the all-new split tailgate, the only major item missing is a personal chauffeur.

Overall, Lincoln has elevated the 2025 model year flagship SUV to another level. Some critics would say, the Lincoln brand is still behind the eight ball being that several of its competitors offer electrification and performance-oriented models.

SUV Competition: Cadillac Escalade; Infiniti QX80; and Range Rover