Toyota Lowers Price Of Camry In Battle To Stay Number One

America’s top-selling car is in danger of losing its title.

Toyota’s Camry has been No. 1 for more than a decade, but the company is stretching to keep it there with price cuts, rebates and lease deals.

Camry sales fell 2 percent from January through June. Meanwhile its main rivals in the midsize car market — the Honda Accord, Nissan Altima and Ford Fusion — posted big gains. The hot-selling Accord trailed Camry in sales by 21,000 at the end of June. Last year at this time the gap was 59,000.

Toyota has raised discounts and cut the Camry’s price in an effort to keep it on top. In early July, the Camry’s average sales price was the lowest of the nine top-selling midsize cars, according to data from J.D. Power and Associates. Discounts on the Camry were among the highest in the segment, according to the data. To read the remainder of this Detroit News article, click here.