Spike Lee's advertising company, Spike DDB, which is the official black-owned ad agency of record for the Chevy brand, has used it entertainment connections to hook-in John Legend for the automaker's latest commercial. A campaign using singer, educational advocate and humanitarian John Legend will help to draw in a multicultural audience. Legend who grew up in the Midwest grew-up with Chevy being on his mind. In fact, his first car is a Chevy. This truly makes Legend a great spokesman for the brand. Legend's latest ad features him with the 2014 Impala, the brand's new flagship vehicle.
Thursday, June 20, 2013
Singer John Legend Is The Latest Spokesperson For Chevy
Spike Lee's advertising company, Spike DDB, which is the official black-owned ad agency of record for the Chevy brand, has used it entertainment connections to hook-in John Legend for the automaker's latest commercial. A campaign using singer, educational advocate and humanitarian John Legend will help to draw in a multicultural audience. Legend who grew up in the Midwest grew-up with Chevy being on his mind. In fact, his first car is a Chevy. This truly makes Legend a great spokesman for the brand. Legend's latest ad features him with the 2014 Impala, the brand's new flagship vehicle.
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