Heritage/History
The folks at Toyota claim that the RAV4
is the world’s first crossover SUV. Yes, even before the word crossover became a part of
our vocabulary. Since its introduction in 1994, 1.7-million RAV4s have been
sold. Still today, eighty percent of all RAV4s are on the road. Although the
compact crossovers segment is still relatively new, it currently accounts for
13 percent of the market.
Arrival Date
Available now!
Trim levels
LE
XLE
Limited
Price Range
The
base model LE starts at $24,125 and tops out at $30,015 with options. By adding-on
the all-wheel drive configuration, the price drives up $1,400.
What’s New
The
RAV4 is the third vehicle in the Toyota and the Scion line up, offering
emotional appeal. Basically, Toyota has finally gotten in the style game. Toyota
finally realizes that there are a plethora of brand’s on the market today that
match (or at least come close to matching) the Japanese brand in features and
reliability. So, Toyota realizes that relying on reliability no longer
compensates for a safe, conservative design.
Toyota’s
direction to focus on adding pizazz to its design began with the sexy looking 2013
Scion FS-R sports car and it was followed-up by the radically redesign 2013
Toyota Avalon. Inside the RAV4, Toyota has spruced-up the interior too,
depending on the trim level selected. The upgraded trim levels are now
available with a two-tone interior trim known as color-blocking, which gives
the RAV4 an upscale interior, which has usually been reserved for its premium
brand, Lexus.
The
RAV4 also becomes the first Toyota equipped with an all-wheel drive
configuration, offering dynamic torque control. This system improves handling
by distributing power from the front to the rear, while managing the vehicle’s
braking system from side-to-side.
Moreover,
all RAV4s are now equipped with a rearview camera, eight airbags and 17-inch
wheels (18-inch wheels are standard on the Limited model).
And
for those seeking a little more luxury, such features as heated front seats, a
dual zone ventilation system, an adjustable power liftgate, leather-like seats,
a blind-spot monitoring system with cross-traffic alert system, a sliding
front-center armrest, a driver’s side memory seat, a push-button keyless
starter, a navigation system, a satellite radio system, an upgraded 11-speaker
audio system and the brand’s signature Entune audio system are available.
Target
The
marketing folks at Toyota are targeting are going after two groups with this
compact crossover, small families and empty nesters.
Utility
Space
The RAV4 now offers more interior space
due to eliminating the rear tire from hanging outside the door. Yes, believe it
or not this has assisted with saving space coupled with thinner rear second
seats. As the old saying goes, ‘every inch counts.’
RAV4
Unraveled
The RAV4 no offers an optional
third-row seat or a spare that hangs from the rear cargo door. The compact
spare tire is now neatly housed in the floor of the cargo area.
Also Toyota drops the six-cylinder
engine this year. Only a fuel-efficient four-cylinder, which kick out a healthy
176 horses (horsepower) is available for 2013.
Warranty
Toyota RAV4 offers
the typical new car luxury warranty: 3 years or 36,000 miles and 2 years of
free maintenance.
Early Verdict
When was the last
time you heard anyone say that a Toyota was stylish? Besides the
current-generation Avalon and the Scion FS-R, it’s never been a term synonymous
with the brand, up until now. The RAV4
is not only stylish, but offers a comfortable ride, too.
RAV4 buyers can
expect the reliability and the features one have come to expect from the Toyota brand, without sacrificing a stylish
design. Toyota is counting on
approximately 200,000 buyers to park a new RAV4 in their driveway this year.
Based upon our early assessment of the vehicle, we believe the automaker
shouldn’t have any problem reaching its goal. 
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