The Detroit Three, Ford, GM and Ram, continues to dominate the light duty pick up truck market. With that being the case, Toyota is making plans to make headway into this segment with its third generation Toyota Tundra.
The 2014 Tundra will have a grade strategy consisting of the hard-working SR, volume-leading SR5, the well-appointed Limited, and two premium grades: “Platinum” and the all-new “1794 Edition.” The new 1794 Edition is a tribute to the ranch, founded in the year 1794, on which the Tundra plant is located in San Antonio. Tundra is offered in three cab styles, two-door Regular Cab, four-door Double Cab and four-door CrewMax, all available in 4x2 and 4x4.
Tundras will feature a number of segment firsts, including a new Blind Spot Monitor with Rear Cross Traffic Alert, a standard back-up camera (viewed from the audio display screen), and standard Bluetooth. Additional standard features include a 3.5-inch multi-information display in the gauge cluster.
The all-new front design integrates the hood and grille for a chiseled and modern industrial image. Designers increased the size of the front fascia and tightened up the surfaces and character lines to punctuate Tundra’s pulling power and wide stance. The chrome grille has a taller, bolder look visually connecting the upper intake to the lower bumper. The front lower bumpers are now a three-piece design, allowing for grade differentiation and less expensive replacement parts. In addition, the fenders and wheel wells have been squared-off for a wide and sturdy stance.
An all-new bed design helps carry the chiseled character lines all the way down the profile, leading to a rugged new bed and tail gate, with an integrated spoiler and “TUNDRA” stamped into the sheet metal, creating a one-piece forged look. The integrated spoiler in the deck helps with fuel efficiency, while the tail lamps express a tool-like quality to match the appearance of the body. Like the front bumper, the rear bumper changes from one piece to three, for lower replacement costs.
The all-new front design integrates the hood and grille for a chiseled and modern industrial image. Designers increased the size of the front fascia and tightened up the surfaces and character lines to punctuate Tundra’s pulling power and wide stance. The chrome grille has a taller, bolder look visually connecting the upper intake to the lower bumper. The front lower bumpers are now a three-piece design, allowing for grade differentiation and less expensive replacement parts. In addition, the fenders and wheel wells have been squared-off for a wide and sturdy stance.
An all-new bed design helps carry the chiseled character lines all the way down the profile, leading to a rugged new bed and tail gate, with an integrated spoiler and “TUNDRA” stamped into the sheet metal, creating a one-piece forged look. The integrated spoiler in the deck helps with fuel efficiency, while the tail lamps express a tool-like quality to match the appearance of the body. Like the front bumper, the rear bumper changes from one piece to three, for lower replacement costs.
Inside the cabin, the overall passenger comfort was improved with an all-new front and rear (CrewMax) seat design and improved front seat ventilation. In addition, front seats have additional travel, and CrewMax rear seats can now be folded up for additional cargo carrying capability while maintaining a comfortable seating back angle.
The interior has a rugged, interlocked construction with an all-new instrument panel. The meters feature 3-D metallic rings and individual gauges grouped in a clear, easy-to-see design with a center-mounted multi-information display screen. The console design holds multiple storage areas for personal items and electronics plus additional padded surfaces and accent stitching in premium grades. Both Double Cab and CrewMax will be available with a bench or bucket seats for the front row.
Monitor with Rear Cross Traffic Alert, a standard back-up camera (viewed from the audio display screen), and standard Bluetooth. Additional standard features include a 3.5-inch multi-information display in the gauge cluster.
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