The Lincoln Motor Company Announcement
Sales of the Lincoln brand were down 9% this month, while all of their luxury competitors were up for the month of November. The Lincoln brand of the Ford Motor Company today announced its intent to once again be a major competitor in the premium automotive marketplace. The company, The Lincoln Motor Company, unveiled its all-new MKZ midsize luxury sedan and a strategic plan to reinvent the premium automotive marketplace during a dazzling event at New York City’s iconic Lincoln Center Plaza.
Also check out this interesting post that appeared on CBS' website about the reinvention of the Lincoln brand, clicking here. Do you think the brand is capable of being a true player in the luxury arena again?
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