Friday, July 9, 2010

Chrysler Offers Regret Free Purchase Program While Dropping An Icon

 One of the many designs resulting from the wildly popular PT Cruiser.

Since emerging from bankruptcy last year, the Chrysler Group has struggled to maintain sales momentum with an aging product line, although sales were up 35 percent last month. In an effort to entice consumers to buy their vehicles, while they await for the much anticipated arrival of the redesigned Grand Cherokee, Chrysler 300 and Dodge Charger, the automaker has taken a page from Hyundai, offering a money-back guarantee program.

The program will be known as the "Regret Free Purchase." The Chrysler Group offered a similar limited pledge program on their popular minivan recently. At the time Chrysler offered the program on the minivan, we wondered why they didn't offer this on all of their vehicles at the time. We assume that they were conducting a test pilot and measuring the success of the program before they expanded it to most of their vehicles.

On Thursday Chrysler Group announced its new pledge program which allows consumers to return a new vehicle within 60 days if they aren’t happy with the purchase, plus the company will make the first two months payments for the consumer (up to $500 per month, maximum of $1000).  Consumers will be able to opt for the low-interest rate financing, cash rebate or the "Regret Free Purchase" option thru August. Of course their are stipulations with this program. So we would recommend checking with your local dealer for more details.


The Chrysler 300 replacement expected later this year.

At the same time the Chrysler Group is trying to maintain sales momentum, they just announced that they were ending production of their first oddly-styled, but widely popular crossover, the PT Cruiser. After being on the market for over a decade, making a number of variations - a wood wagon, a convertible and limos - the automaker has decided to ax the vehicle from its product portfolio. Ironically, the retro-design of the PT Cruiser sparked the design of Chevy's HHR and it was also the beginning of today's crossover craze.

8 comments:

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