Saturday, June 5, 2010

Dodge's New CEO Unleashes New Viper ACR-X


Since Chrysler Group LLC emerged from bankruptcy, the automaker has developed a new brand logo for several of its brands, one being the new Dodge Car brand. Dodge cars no longer share a brand logo with the  the infamous Ram truck brand. Both brands now stand on its own, offering new logos. Also Dodge has a new CEO, which happens to be Ralph Gilles, who also oversees product design for Chrysler LLC, too. Gilles was also responsible for overseeing the design of the once, but now dated, ultra popular - Chrysler 300.

After several months over haggling if the Viper would remain with the once battered automaker, Dodge has finally built 25 units of the turn-key, non-street legal Viper ACR-Xs. All 25 have been purchased exclusively through Viper Race Headquarters and many will be making their on-track debuts in July 2010 as part of the newly formed Dodge Viper Cup series.

The SRT-developed 8.4-liter V-10 engine that powers the Viper ACR-X is equipped with factory headers and a low-restriction exhaust system that produces 640 horsepower (40 more than production model) and 605 lb.-ft. of torque (45 more than production model). Following the initial build at the Conner Avenue Assembly Plant, each engine is shipped to a dynamometer lab where it is verified for proper outputs and electronically sealed before being sent back to the plant for final installation.



Curb weight is a full 160 pounds lighter (compared with the standard-production Viper) to take on even the most challenging road course. Additional aerodynamic upgrades including quad-dive planes and underbody ducts improve downforce, while enhancing stability and significantly improving grip in high-speed cornering.

The suspension on the Viper ACR-X also is tuned and upgraded specifically for on-track usage, while the overall vehicle weight is lightened by a full 160 pounds (versus the standard production Viper) to take on even the most challenging road course. Additional aerodynamic upgrades improve downforce, while enhancing stability and significantly improving grip in high-speed cornering.

Similar to the Dodge Viper Competition Coupe, the non-street legal Viper ACR-X boasts safety features such as factory-designed and installed fuel cell and race seat and factory-designed roll cage. Additional racing components are added to meet the significant durability and reliability requirements for on-track competition.

Manufacturer’s Suggested Retail Price (MSRP) for the 2010 Dodge Viper ACR-X is $110,000.


“The Dodge Viper ACR-X is a dream come true for road-racing enthusiasts who are looking for outstanding performance and safety,” said Ralph Gilles, President and CEO, Dodge Brand. “This ACR-X is designed and built for drivers who demand serious speed and want to compete in our ultimate American sports car.”

Similar to the Dodge Viper Competition Coupe, the Viper ACR-X contains factory-installed safety equipment such as a factory-designed roll cage, fire suppression system, fuel cell and race seat. Additional racing components including a transmission cooler, rear differential cooling system, unique front rotors with larger surface area and improved brake cooling via scoops in the front fascia are added to meet the significant durability and reliability requirements for on-track competition.

Aside from his day-to-day duties as Dodge President and CEO, Gilles, who is racing enthusiast, played a role in the on-track development of the Viper ACR-X.

"The Dodge Viper ACR-X is simply incredible,” said Gilles. “Owners are going to be blown away by the power and acceleration, and even more surprised at how the ACR-X navigates even the most challenging road courses and how friendly it is to drive at the limit. This is a great package for someone coming out of grassroots racing with a desire to step up to GT level competition.”

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