Monday, March 29, 2010

Ford Finally Finds Buyer for Volvo

During the nineties, domestic automakers sought premium luxury import brands like Jaguar, Land Rover, Aston Martin, Mercedes and Saab to beef up their portfolio. However, over the past few years, the domestics, with the exception of Chrysler's recent partnership with Fiat, have unraveled many of their foreign partnerships - returning to its core business in order to stay afloat. As we have all come to learn, these partnerships were for the most part a complete failure and squandered away resources.


Geely Holding Group, China's largest private-run car company, signed an agreement with Ford on Sunday to buy the U.S. carmaker's Volvo car unit. According to Automotive News, the deal will not be closed - until later this year. After the deal is finalized, the domestic-based automaker will have three core brands again: Ford, Mercury and Lincoln.

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Consumer Reports Talks To 'Auto Trends' About Their First Used Car Brand Study

Consumer Reports' Connecticut test track (Photo Credit: CR) With the average transaction price of a new-vehicle hovering around $48,000,...