Are the Auto Ad Dollars Allocated for Black Consumers a Drop in the Can?

As a result of Rainbow/PUSH and The R. L. Polk Co. releasing its much anticipated report on the buying habits of African American consumers for the first seven months of this year, the automotive industry is under scrutiny again. It is estimated by the Chicago-based research firm, Target Market News, that African-American consumers will have spent $2.8 billion on new General Motors cars in this year alone. Conversely, this group is not receiving a fair share of the ad dollars being based on new-vehicle sales.

According to the industry stats, GM's models, which include Chevys, Cadillac, Saturns, Buicks, Pontiacs and GMC, represented just about 18 percent of all new cars purchased by African American in just the first seven months of this year. .. to read more click here.