Monday, August 18, 2008

Two Brothers Brought Sexy Back to Station Wagons

Caddy's CTS Wagon (above)

Dodge's Magnum (below)


As Dodge discontinues their large wagon this year, Cadillac is expected to launch its first wagon in the U. S. next spring. The new wagon will be based off of Caddy's stylish CTS sedan. Cadillac is hoping to capture consumers looking to downsize from their gas-guzzling SUVs. From the looks of it, I believe Cadillac has a winner on its hand. With this new offering, Cadillac is obviously competing with BMW's 3-Series wagon and Mercedes-Benz's C-Class wagon. For the first time in history, both GM and Chrysler design teams will be led by brothers - Edward T. Wilburn, who is the vice president of Global Design for GM, and Ralph Gilles of Chrysler , lead designer for the once popular 300 will assume the vice president of Design title in September. Both Welburn and Gilles influenced the design cues of the wagons featured in this blog. Now that both of these designers are at the wheel, we should expect more vehicles with a lot of attitude and flair. As you know, a standout design, above average quality and fuel-efficiency are the three components needed to drive sales - returning the American automakers to the black again. Welburn and Gilles are charged with the awesome responsibility of bringing buyers back to the two American automotive icons.

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