2010 Buick LaCrosse
2009 Lexus ES 350-
GM is hoping its new Lexus-like designed LaCrosse will convert ES buyers. While this may sound like a stretch, Buick has won over a lot of buyers before with its premium level crossover, the Enclave, which is a distant second place competitor to the Lexus RX based on sales numbers.
Although GM's marketing officials are claiming that the new LaCrosse is $4,000 less than a comparably equipped ES, will consumers be willing to trade-in or trade-down and give up the snob appeal of owning a Lexus? Now according to our pricing guide, a top of the line LaCrosse can run up to $40,000, where as a top of the line ES can push upward of $47,000, which is basically a $7,000 difference.
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We know that based on the results from a variety of industry reports, the Buick brand competes neck-in-neck in quality and dependability. The Buick brand also offers a 4-year bumper-to-bumper warranty, too just like Lexus. Now the big question is ... will the Buick retain the same resale value, too, three years down the road? While we drove all three versions of the new Buick in Detroit last week, we're wondering will consumers cross-shop both brands? Buick officials are counting on it. In fact, Buick is hoping customers cross-shop the two cars just like they have done with the upscale Enclave. To price out the Buick and Lexus, visit JeffCars.com's New-Vehicle Pricing Guide .
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