Spike Lee's advertising company, Spike DDB, which is the official black-owned ad agency of record for the Chevy brand, has used it entertainment connections to hook-in John Legend for the automaker's latest commercial. A campaign using singer, educational advocate and humanitarian John Legend will help to draw in a multicultural audience. Legend who grew up in the Midwest grew-up with Chevy being on his mind. In fact, his first car is a Chevy. This truly makes Legend a great spokesman for the brand. Legend's latest ad features him with the 2014 Impala, the brand's new flagship vehicle.
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Thursday, June 20, 2013
Singer John Legend Is The Latest Spokesperson For Chevy
Spike Lee's advertising company, Spike DDB, which is the official black-owned ad agency of record for the Chevy brand, has used it entertainment connections to hook-in John Legend for the automaker's latest commercial. A campaign using singer, educational advocate and humanitarian John Legend will help to draw in a multicultural audience. Legend who grew up in the Midwest grew-up with Chevy being on his mind. In fact, his first car is a Chevy. This truly makes Legend a great spokesman for the brand. Legend's latest ad features him with the 2014 Impala, the brand's new flagship vehicle.
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