Throwback Thursday: A Moment In Automotive History

In 1985, Advertising Age, one of the industry trade magazines, declared that

a new importer plans to recapture the low-price, but lovable, marketing image of the Volkswagen Beetle this summer when it starts marketing a Yugoslavian-built auto.

The Yugo, announced as a $3,995 basics small car, must be marketed as a fun vehicle with good value because too many low-end competitors will soon crop up for price advertising alone to work, said John Slaven, senior vice president of marketing for Yugo America.