Hyundai Motor has unveiled the new Genesis G90 large luxury sedan, the model that will top the new Genesis brand’s luxury car line-up. The G90 will compete at the top of the luxury car market with world-best technological innovations
and the highest levels of refinement, convenience and dynamic performance.
Genesis first luxury vehicle looks like a larger version of the current Hyundai Genesis.
Human-centered Technological Innovation
With technological innovation at its core and in anticipation of fully-autonomous cars, G90 features Genesis Smart Sense, which brings together advanced systems including Genesis’ Advanced Smart Cruise Control and Lane Keeping Assistance System. Accentuating the customer-oriented approach of Genesis, the system substantially reduces driver fatigue by combining a series of innovative technologies. This combination of newly-developed technologies create a first-class, all-but autonomous driving experience, elevating the G90 to the top of its class.
G90’s VIP ergo passenger seats feature multiple ranges of electronically-controlled adjustment and are approved by German campaign for healthier backs, Aktion Gesunder Rücken.
Best-in-class Luxury Refinement
Benefitting from an intensive four-year development program by an 800-strong team, the G90 has best-in-class refinement thanks to extensive work on the car’s NVH (Noise Vehicle Harshness) characteristics. Every detail of the interior has been crafted to continue the car’s human focus.
Advanced ergonomics analysis dictates the positioning of driver controls and the passenger comfort and entertainment features, while materials are sourced from the finest artisans around the world. Ride comfort and road holding is optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension.
Sporty Agility with Refined Performance
Driving the car, owners will notice standards of refined performance. This is central to the Genesis brand’s character, with development teams carrying out rigorous performance testing of the G90 at the Nürburgring circuit in Germany and the Mojave test center in the U.S. Despite the car’s sporty and responsive characteristics, the interior environment remains refined with all of the three available gasoline powertrains: V6 3.3-liter T-GDI, V6 3.8-liter GDI or V8 5.0-liter GDI.
The newly introduced G90 in Korea will be rolling out to other markets, including United States this January at the Detroit Auto Show. Five Genesis models will be launched over the next five years.