Friday, October 23, 2015

Editor's Commentary: When Will The Free Ride End For Tesla?

Several weeks ago when we reached out to Tesla for an interview to talk about their future in the automotive indsutry, the communication team sent us a standardized reply stating they were unavailable for interviews. However, a week later we noticed that the CEO of Tesla, Elon Musk, was making his round, appearing on a new nightly show. Yes, we realize the marketing strategy is get as much major exposure as possible, ignoring the smaller outlets. Furthermore, the company, as far as we can tell, isn't spending a dime on advertising. 
At some point this free ride will come to an end? How much longer will that last, before Tesla is no longer the apple of the industry and they have to fork out coins like everyone else, especially since they received a less than stellar rating with Consumer Reports due to the reliability and quality of the Tesla S.

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