Source: R. L. Polk ( To enlarge the chart, click on it.)
The table above identifies the Top 5 vehicles selected by women for each ethnic group, plus the top European and domestic selections for each group. You will quickly notice the Top 5 list is dominated by Toyota, Honda, Nissan and Hyundai respectively. With Hyundai getting the nod via support from the Korean and African American women.
To view Part I of our Women's Car Study: Different Ethnicity, Different Preferences, click here.